Best Tools for Social Media Marketing



0 Discussion
Tired of Getting Hootsuite and Radian6 when searched about social media tools?
I've found an awsome list of social media tools of various needs. I’ve taken their incredible list and have  listed it with a few favorites.

MARKETING

social media promotions
  1. Shoutlet - Enterprise social marketing platform.
  2. Awareness, Inc. - Publish, manage, measure, engage. 
  3. Unified – The world’s first social operating platform. Enterprise marketing.
  4. Wildfire – Promotion, analytics, monitoring and more.
  5. EngageSciences - The fastest growing European social marketing vendor.
  6. LocalResponse – Helps marketers respond to real-time consumer intent.
  7. GraphScience – Leverage the social graph. Optimize Facebook marketing.
  8. GoChime – Reach the people who are a perfect fit for your products.
  9. Adly – Celebrity endorsements in social media.
  10. Hy.ly - From fans to leads. Facebook presence, contents and more.
  11. SocMetrics – Engage influencers.
  12. MarketMeSuite – Your free social inbox. End-to-end social marketing.
  13. Fanplayr – Social game marketing.
  14. memelabs - Branded Facebook contests and much more.
  15. PowerVoice – Advertisers harness a consumer-to-consumer platform.
  16. Lithium – Social community and marketing solutions.
  17. Syncapse - Social media marketing, measurement and management.
  18. Vitrue - Helps you utilize social communities for business.
  19. Adotomi – Performance marketing for social media.
  20. Zoniz – Full-service social marketing management platform.
  21. Argyle Social - Data-driven social media marketing software.
  22. Buddy Media - Offers a social enterprise marketing suite.
  23. Extole – Consumer-to-consumer social marketing.
  24. BuzzParadise - International network of social media advertising.
  25. Zuberance - Energize your brand advocates.
  26. Involver - A social marketing platform and more.
  27. Silentale - Market and customer insights for Facebook page data.
  28. SocialTwist - Acquire new customers using social referrals.
  29. eCairn - Social media marketing solutions for marketing agencies.
  30. Bazaarvoice – Ratings and Social Commerce software

MONITORING AND INTELLIGENCE

social media tracking
  1. Netvibes - Social media monitoring, analytics and alerts dashboard.
  2. Brandwatch - Social media monitoring tools.
  3. ThinkUp - Free open source social media insights platform.
  4. DataSift - Unlock insights from historical Twitter data.
  5. Odimax - Actionable intelligence for social media marketing.
  6. GlobalWebIndex - Provides data on users of your web presence.
  7. Attentio - See what the world is saying about your brand.
  8. Traackr - Find the influencers who matter to you.
  9. Unmetric - The social benchmarking company.
  10. LiveWorld - Moderation, community programming and actionable insight.
  11. PeerIndex - Understand your influence across social media.
  12. Jive - Social media monitoring and much more.
  13. ethority – Social media intelligence.
  14. CliMet - Maintain your brands reputation on Facebook and Youtube.
  15. YourBuzz - Get the buzz on your business (American Express OPEN).
  16. Eqentia - Enterprise content curation, monitoring and republishing.
  17. Sentiment Metrics - Social media monitoring, measurement, engagement.
  18. MutualMind - Intelligently monitor, analyze and engage.
  19. Appinions - Discover and engage leading influencers on any topic.
  20. Social Fixation - Apps. Automation. Awesomeness.
  21. Digimind - Competitive intelligence and online reputation monitoring.
  22. StepRep - Listen to what people are saying about your brand online.
  23. Trackur - Social media monitoring made easy.
  24. CustomScoop - Online news clipping and social media monitoring.
  25. Beevolve - Comprehensive and affordable social media monitoring.
  26. Visible - Social media monitoring, analytics and engagement.
  27. Sysomos - Social media monitoring tools for business.

SOCIAL CRM

Social CRM
  1. Radian6 - Social media monitoring and engagement, social CRM.
  2. Sprout Social - Social media management, Twitter tools, social CRM.
  3. Spredfast - Social CRM and enterprise marketing.
  4. Nimble - Social CRM simplified. Turn communities into customers.
  5. Sprinklr - Social CRM, enterprise social media dashboard.

MANAGEMENT

social analytics
  1. HootSuite - Dashboard for Twitter, Facebook, LinkedIn.
  2. SocialFlow – Optimized publisher for Facebook and Twitter.
  3. uberVU - The intelligent social media dashboard.
  4. tracx – An end-to-end social media management system.
  5. thismoment - Engage everyone, everywhere, easily.
  6. Hearsay Social - Enterprise social media software.
  7. Sendible - Social media marketing, monitoring and management.
  8. Pluck - Integrated social media solutions from Demand Media.
  9. SocialVolt - Social media management software.
  10. Engage121 - Social media management  that enables customer relationships
  11. Parature personalized approach to web-based customer service & help desk software
  12. Tweetdeck Dashboard for teams using Twitter and Facebook

BLOGS AND WEBSITES

social media tools list
  1. The Future Buzz – Digital marketing and social media blog.
  2. SocialTimes.com – Your social media source.
  3. Social Media Today – News, strategy, tools and techniques.
  4. Mashable – Social media news and tips.
  5. Socialnomics – insights from brands & experts on the why & how of social 
  6. Social Media Explorer – A blog about social media marketing.
  7. Social Fresh – The business of social media.
  8. The Social Media Marketing Blog – Marketing insights from Scott Monty.
  9. Chris Brogan – Learn how human business works beyond social media.
  10. Brian Solis – Defining the convergence of media and influence.
  11. Britopian – Discussing the latest in social business.
  12. Social Media Examiner - help businesses discover how to best use social media
  13. Michael Hyatt - Christian slant on leadership, productivity, publishing, social media

AGENCIES

social media agencies
  1. Likeable Media – Dave Kerpen’s agency – top clients (Neutrogena, Verizon) 
  2. Banyan Branch – Social media strategy, engagement, analysis and more.
  3. Converseon – Social strategy and analytics agency.
  4. Brickfish – viral map software – top clients (Redbox, Lemonhead)
  5. Splashcube – Social media marketing and training.
  6. WannaBeeSocial – Southwest Airlines of Social Agencies (cater small biz)
  7. Webtrends – Social, mobile and web analytics and tools.
  8. iStrategyLabs – Experimental social media marketing and more.

30 RANDOM, MUST-SEE SOCIAL MEDIA TOOLS

social media tool
  1. Percolate – Turns brands into curators. Creates content for the social web.
  2. HubSpot – Inbound Marketing > marketing hub for small biz 
  3. awe.sm – Analytics for social media.
  4. TweetReach – How far did your tweet travel?
  5. Contaxio – Contact management for your social networks.
  6. PostPost – Awesome stuff gets lost on Twitter. Strip-search your timeline.
  7. SocialScope – A mobile inbox for your social networks.
  8. NutshellMail - Delivers a social media summary to your email inbox.
  9. Amplicate – Find out what people love and hate on social media.
  10. Bottlenose - A smarter way to surf the stream.
  11. AddShoppers – Reward sharing, measure results, add shoppers.
  12. GroupTweet - Create a more dynamic Twitter account with multiple authors.
  13. HowSociable - Measure your brand magnitude.
  14. North Social - Quickly create and manage Facebook pages.
  15. BrandMyMail - Include live social content in your Gmail emails.
  16. CardMunch – LinkedIn app scans business cards to your contacts 
  17. Social Mention - Real-time social media search and analysis.
  18. FeedMagnet - Social curation for websites and events.
  19. TabJuice – Ultimate e-commerce solution for Facebook (100% free).
  20. Conversocial – Deliver great customer service in Facebook and Twitter.
  21. Bitly Enterprise – Short URL branding, real-time alerts, monitoring and more.
  22. PeopleBrowsr – Social analytics for marketers.
  23. Needium - Social media lead generation.
  24. Crowdspoke – Find relevant content to share with customers, fans.
  25. The Archivist – Save and analyze tweets.
  26. MyLikes - Publishers promote your content through social networks.
  27. Postling - Provides small businesses with social media tools.
  28. bre.ad – URL shortener like bit.ly with customizable billboards 
  29. Evernote – never lose a random though again – all stored in the cloud
  30. Eventbrite - online tool for events and selling tickets 

 

OTHER / MISCELLANEOUS


  1. Klout - Measures social media influence.
  2. ShopVisible - Social commerce solution
  3. Yammer – The enterprise social network.
  4. Gigya - Social login, social plugins, analytics, gamifaction and more.
  5. TrustYou – Social media monitoring for the hospitality industry.
  6. Cyfe – All-in-one business dashboard and real-time monitoring.
  7. Janrain – Social login, social profile storage, game mechanics, analytics.
  8. BzzAgent – A word of mouth marketing company.
  9. IZEA – Connects social media publishers with advertisers.
  10. Lotame – Data and audience management platform.
  11. OneDesk – Connect employees, partners and customers.
  12. SocialVibe – Engagement marketing.
  13. TwentyFeet - Social media monitoring and ego-tracking.
  14. Timehop – What were you doing 1 year ago today?
  15. Refollow – Discover, manage and protect your Twitter social circle.


Awsome list isnt it?? list down some others so that we can have an always updated lists.
if you want to add some new categories please mark that as well.
and dont forget to check these Google Analytics alternatives.

Top Free Alternative to Google Analytics



1 Discussion
Google Analytics is one of the most well known website analytics around, not to mention being one of the best. Although Google Analytics is a fantastic app to tackle your site’s analytics needs, there are actually several other options available that many would argue are better choices. I’ve pulled together some of the best alternatives to Google Analytics and some information about each; price, plugins, mobile apps, real-time tracking and requirements.
Which analytics app do you use and why? Read on to see if there’s anything more fitting for your needs or if you have something you’d recommend. 

Google Analytics

Google AnalyticsPerhaps the most well known and most used, Google Analytics is king of the hill. It’s one of the most powerful analytics apps available and remains free, which makes it the most popular choice to date. There are plugins, tweaks and third-party apps for just about every platform available so integration should be a snap.
Among its greatness, it also has drawbacks and many argue quality flaws. Keep reading to see other great alternatives for your analytics needs.
            • Price: Free
            • WordPress Plugin: Yes
            • Mobile Application : Yes
            • Real-time data: Yes
            • Requirements: None

Piwik

PiwikPiwik is an open source analytics app that you’ll have to host yourself but offers everything from real-time tracking to mobile apps for iPhone and Android and is even offered in over 30 languages. It’s directly intended to be an alternative to Google Analytics and does a pretty dang good job of it. 
  • Price: Free (open source) 
  • WordPress Plugin: Yes 
  • Mobile App: iPhone (iTunes) or Android app 
  • Real-time data: Yes 
  • Requirements: Self-hosted (PHP, MySQL) 

Woopra


WoopraWoopra takes a different approach to analytics and requires that you download a desktop client to handle your site’s incoming data. The app offers real-time tracking and a dark color scheme for its interface, making heavy use of icons and vibrant colors. With the features offered, Woopra is a great choice, especially since it’s free.
  • Price: Free
  • WordPress Plugin: Yes
  • Mobile App: iPhone app (iTunes)
  • Real-time data: Yes
  • Requirements: Desktop compatible with desktop client
  • Developer: iFusion Labs, LLC.


GoingUp!

GoingUp! takes a slightly different approach by pushing SEO tools along with the regular analytics app tools. The interface could use a some refinements but overall gets the job done. Among the piles of features the app sports, real-time tracking, heatmaps and mobile apps are nowhere to be seen. The app is free though so if you need easier to understand SEO tools, this might be worth checking out.
    GoingUp
  • Price: Free
  • WordPress Plugin: Yes
  • Mobile App: No
  • Real-time data: No
  • Requirements: None
  • Developer: GoingUp!

 

 

 

Open Web Analytics!

Easy, Open, Web Analytics.

Open Web Analytics (OWA) is open source web analytics software that you can use to track and analyze how people use your websites and applications. OWA is licensed under GPL and provides website owners and developers with easy ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs. OWA also comes with built-in support for tracking websites made with popular content management frameworks such as WordPress and MediaWiki.
  • Price: Free
  • WordPress Plugin: Yes
  • Mobile App: No
  • Real-time data: No
  • Requirements: None

 

What Do You Use?

Each of these apps are fantastic in their own way and make for pretty great alternatives to Google Analytics. Do you use or plan on trying out one of the apps listed here? Or maybe you use an app I haven’t listed that you think should’ve been?


Top 15 Ways to Use Facebook Fan Pages to Grow Your Business



0 Discussion
Below is a list of 15 ways to use your Facebook Fan Page for business. Some of them will require apps and others just clever marketing and a passion for your business.

1-Populate your 'Info' Tab fully with your company name, tag line, mission statement, products and services, contact information AND Website link(s). This is often the first link I click when I visit a Fan Page. Make sure that you utilize this space fully with all the pertinent points about your company.

2-Have a special Welcome Tab that all new visitors will see when they visit. It can be the image of a flyer promoting your business. It can be your logo, tag line and core products and services. It can have a call-to-action to get people to like the page and/or opt in to your email list. Many have utilized this special Tab by embedding a video with a welcome message. There are many apps that you can use to install and customize a Welcome Tab.

3-Enable a 'Videos' Tab that shows your promotional, instructional or product/service videos.

4-Install a Twitter Tab to show people that they can connect with you on Twitter as well, plus they can see your latest Tweets. Involver.com is a popular provider of this application

5-Install a 'Reviews' Tab where people can write Reviews or Testimonials about you, your product or service or your business. There is actually a separate applications that I found for Reviews and Testimonials. However, you can do a simple Facebook search and find them both. Then you can do your own research on each of them to see which is the best fit for your business.

6-Populate your Photos section with photos of your products, photos of your team performing services, photos of appearances, sponsorships or product placements.

7-Update your status regularly with product or service tips related to your business or industry, positive quotes (fans always welcome a positive tone), news items related to your business or industry and of course, information about Product or Service specials, etc.

8-Install a Contact Tab for people to get in touch with you via your Facebook Fan Page. Makes you seem more accessible and could increase business leads.

9-Install a Blog tab to show your latest blog posts which helps to position you as an expert and build your credibility. Some blog tab applications also update your Facebook Fan Page status as soon as a new post has been published.

10-Install an Events Tab to publicize special events, appearances at Expos or Seminars to your Fans and Followers.

11-Conduct formal surveys with apps such as the Survey Monkey App. You can also do informal surveys by asking leading questions for your Fans to answer on the page itself.

12-Take product orders on your Fan Page. I installed an HTML App for a client and then inserted the code for a form that allowed users to place orders via the Fan Page.

13-Install an Opt-in form on your Fan Page to help build your list. Of course it helps to have a free gift like an e-book, e-report, video series. If you already have an opt-in form with a freebie on your website, you can use the same one here.

14-Install a documents application like Scribd to showcase presentations. This is especially helpful if you are a speaker.

15-Use Facebook AS your Fan Page. Once you are logged in to Facebook and you visit your Fan Page, there is an option on the right that allows you to 'Use Facebook As [Your Fan Page Name]. This has enormous value because it allows you to expose your Fan Page to persons in your target market. You can 'Like' other pages as [Your Fan Page Name], make comments and share advice. Be mindful to use this feature with integrity. Add real value to conversations on other's pages. Don't try to self-promote and of course, don't spam.

SEO Infographic – SEO FAQs and Guide



0 Discussion
This infographic about search optimization covers the basics of keyword research, site architecture, page optimization, link building, SEO tactics, link baiting, and PPC.

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